Will design for food
Here are some of our poster designs for friends of 300m community food swap organisation, Apples for Eggs.
http://www.facebook.com/applesforeggsaltrincham
Chomp!
Life is tough when you feel unwanted.
Our campaign for our friends at Crisis is coming to a close as the various councils across London slowly start to tidy up after Christmas.
We scoured the streets to advertise the fact that Crisis provide help and support to single homeless people all year round and not just over Christmas.
To find out more about the great work Crisis do, visit http://www.crisis.org.uk/
It's a sign
300million in American Sign Language. Rock on!
It could have been you…
'Gifts' to our 3,000th Twitteree
Big wins for Yota and The Body Shop at Marketing Design Awards!
Today we attended the Marketing Design Awards ceremony, and boy, were we glad we did!
Yota http://www.300million.com/work/yota/ won the IT, Internet and Telecommunications category and was highly commended in the Identity category. But that’s not all. The Body Shop http://www.300million.com/work/the-body-shop/ took top prize in the Charity & Non-Profit category.
The Marketing Design Awards recognise how design forms an integral part of a brand’s marketing planning and that it’s had a tangible impact on that brand’s performance. So naturally we’re thrilled that these two cases are proof positive that great design = business success!
From us all – well done to everyone involved.
Another result for The Body Shop!
The bells are ringing at 300million again. This week our work on the Stop Sex Trafficking of Children and Young People Campaign for The Body Shop has been shortlisted for a DBA Design Effectiveness Award in the Design for Society category.
The Design Business Association (DBA) works to promote the central role of design in business to achieve commercial growth and success. Their international awards are influential and authoritative, using commercial data as the key judging criteria. Judges are exclusively brand owners and this year included senior marketers from highly regarded brands like the BBC, Cancer Research UK, GlaxoSmithKline, Innocent, Liberty, Premier Foods, Sainsbury’s, Samsung, Virgin Atlantic and Waitrose.
Why are we so excited about this accolade? It’s proof positive that great creative thinking directly correlates with business success.
Want to know more about this story? Check out our blog post from 4 October below.
The awards ceremony is in February 2012, so we'll have to wait and see if we've won bronze, silver or gold… watch this space!
Creative career quips
An interview with me by Creative Choices has just been published online. Creative Choices are part of the UK Government-funded Creative & Cultural Skills programme – that aims to better prepare people who want to work in the creative sector.
I hope it helps those out there who fancy working in an exciting arena of ideas, creativity, pencils, paper, Apple computers, ‘debate’, words, lateral thinking, fixed-wheel bicycles and occasional use of PowerPoint… It’s a lot of fun and can be very rewarding.
http://bit.ly/pxV7OK
PS If you’re going to comment – be fair! So far, just one comment and I’ve been misquoted! You don’t NEED an upper-class second degree to work at the ‘mill - unless it is, as mentioned, a degree in 'Creativity'.
Yota and The Body Shop make the cut at Marketing Design Awards!
With Indian summer still in the air, our faces are doubly flush because our work for Yota and The Body Shop has been shortlisted for the Marketing Design Awards.
Yota’s got two nominations, in the IT, Internet and Telecommunications category and the Identity category, while The Body Shop’s made the grade in the Charity & Non-Profit category.
The Marketing Design Awards are all about how design has formed an integral part of a brand’s marketing planning and that it had a tangible impact on that brand’s performance.
The Body Shop – what’s it all about?
The groundbreaking campaigns for change by The Body Shop are legendary, but in recent years their campaigns had been less successful. That all changed with the launch of Stop Sex Trafficking of Children and Young People, a three-year global partnership with NGO ECPAT, the international network of children’s rights organisations, that aims to put an end to the trafficking of children and young people for sexual purposes and change laws that enable this terrible global crime to thrive.
A strong campaign brand, visual identity and attention-grabbing ideas fuelled the programme, drove petition signatures and helped The Body Shop regain its authority in campaigning for change:
• Donations to fund the campaign exceeded objective by 200%
• 7 million signatures collected on petitions worldwide, surpassing the 6 million target by 15%
• The largest ever human rights petition was presented to the EU commission in June 2011
• 65 markets launched this campaign around the world – more than any other campaign in The Body Shop’s history
Yota – the inside scoop
Yota is the world’s first 4G high speed wireless mobile broadband service, allowing instant ‘on the go’ internet access anywhere within its networks. We’ve supported Yota over the past three years as a creative partner that’s nimble enough to help on their ever-changing brand journey, providing ideas, tools, inspiration and brand guardianship.
In just three years, Yota has grown from being a start-up company to become a leading visionary in the telecoms sector:
• Operational break-even point achieved less than five months after the network’s commercial operations began
• Corporate customer subscriptions increased by 62% after the first month of trading.
• 600,000 customers, half-year results of $66million and 80% market awareness in Russia just 14 months post launch.
• In March 2011, Yota announced a deal with rival Russian networks Beeline, Megafon, MTS and Rostelekom to roll out its 4G system across the country’s 180 cities, making it available to more than 70 million people by 2014.
• We developed the brand for Yota Space – Russia’s new, coolest cultural happening – received over 500 pieces of press coverage – more coverage than the Moscow International Film Festival, which is now in its 33rd year
• Google Russia Awards 2009: Winner of Most Searched For Brand in Russia
• 3rd most wanted Russian employer (according to website headhunters.ru)
Fingers crossed that our entries will winners at the awards luncheon on 1 November 2011.
